Our founder, James DeVoe, had a goal to help people get reliable transportation, even if they were turned down elsewhere. He wanted them to be able to improve their credit score while driving a dependable car that came with a warranty that would keep them on the road. For over 25 years, we’ve held true to his original way—the family way—of doing business.
James F. DeVoe, our founder, came from a family heritage of more than five decades in the car business, and he himself owned a Chevrolet-Cadillac dealership in Marion, IN. Throughout that family history, the basis of success was a distinct philosophy of customer care. That customer focus led Mr. DeVoe to see a need for a different type of used car financing than the banks were providing for customers at his traditional new car dealership.
Mr. DeVoe recognized that these working people with credit challenges were being denied by traditional banks during the nationwide recession in 1979. The prime rate had soared above 20% and unemployment and gas prices were both extremely high. Consumer finance companies had abandoned the market. That year, he put a small ad in the local paper, offering reliable used cars and an opportunity to “buy here and pay here.” As with his original dealership, his goal was to do business the right way—the family way.
The response was instant and almost overwhelming. As Mr. DeVoe became a recognized expert in this new business model, he began hosting seminars in Marion, teaching more than 700 car dealers from the United States and Canada. Auto Credit of Marion was a hit.
With his business growing, Mr. DeVoe envisioned an even broader opportunity. Across the nation, working people who had experienced financial setbacks in life were being underserved by other dealerships. Again, putting the customer first, he fashioned an answer compatible with his family’s professional philosophy:
- Treat the customer with dignity and respect
- Consistently deliver dependable used cars, expert servicing and affordable, on-site financing
- And, offer it all in a friendly and professional atmosphere
With that personal commitment as a foundation, and nearly a decade of refinement, J.D. Byrider was born in 1989 with the sale of its first franchise. Since then, we’ve sold over 1 million cars over the past 25 years, all while continuing to do business the family way. Our satisfied customers around the nation prove we’re the way to go for an easy approval process and reliable vehicles, and we think that’s something Mr. DeVoe would be proud of.