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In 1979, the founder of J.D. Byrider, the late James F. DeVoe, opened a used car and special finance department within his Chevrolet-Cadillac dealership in Marion, Indiana. As with his original dealership, his goal was to do business the right way—the family way.
He came from a family heritage of more than five decades in the car business. Throughout that family history, the basis of success was a distinct philosophy of customer care:
Experience has taught us that no business will be successful without putting the customer first.
That customer focus led Jim to see a need. The country was in a recession in 1979; the prime rate had soared above 20 percent; unemployment and gas prices were both extremely high. And consumer finance companies had abandoned the market.
He recognized that working people with credit challenges were being underserved. So he put a small ad in the local paper, offering good used cars and an opportunity to “buy here and pay here.”
The response was instant and almost overwhelming. As Jim became a recognized expert in this new business model, he began hosting seminars in Marion, teaching more than 700 car dealers from the United States and Canada.
His business growing, Jim DeVoe envisioned an even broader opportunity. Across the nation, working people who had experienced a financial setback in life were being underserved by other dealerships. Again, putting the customer first, he fashioned an answer compatible with his family’s professional philosophy:
Treat the customer with dignity and respect. Consistently deliver dependable used cars; expert
servicing; and affordable, on-site financing. And offer it all in a friendly and professional atmosphere.
With that personal commitment as a foundation, and nearly a decade of refinement, J.D. Byrider was born in 1989 with the sale of its first franchise.
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