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For Immediate Release
Contact: Sanda Pecina
202-367-1622
specina@akerpartners.com
The Simple Truth About Byrider:
New JDBFacts.com Web Site Sets the Record StraightCARMEL, IN (August 6, 2007) – – The nation’s largest and oldest used-car franchise and financing system today
officially launched www.JDBFacts.com, a new Web site that dispels common misperceptions about J.D. Byrider and
its business model.
“We see a parallel between us and Blockbuster®. When Blockbuster burst into video rentals, the business was
fragmented and lacking in professionalism. It changed the paradigm. And that’s exactly what Byrider is trying
to do within the buy-here-pay-here used-car industry,” said Steve Wedding, president of Byrider franchising.
“From the quality of our facilities, to the warranties and maintenance that we provide—we’ve set the gold
standard, and we want our customers and others to know about it.”
The new site not only provides customer testimonials, and a ticker tracking daily customer satisfaction systemwide,
it also gives customers a way to provide feedback on any dealership. Fannie Jackson, of Youngstown,
OH, is one of many customers who speak to how Byrider got them back on the road to success.
“When I came to J.D. Byrider, my credit was in bad shape, but I needed a vehicle. J.D. Byrider took a chance
on me and sold me a car in 2001. Shortly after my purchase, I became very ill, lost my job, and fell behind in
my payments,” said Jackson. “The friendly staff at J.D. Byrider worked with me so that I was able to get back
on track and could finish paying for my car successfully… I am on my second car now and have been able to
rebuild my credit and my life.”
“Customer testimonials like Ms. Jackson’s—coupled with our nearly 95 percent customer satisfaction rating
nationwide—show us that we’re on the right track, but they’re not the only indicators of our success.” said Jim
DeVoe Jr., Byrider’s CEO. “If you take a look at our franchisees, you’ll see that the vast majority are also new
car dealers in excellent standing in their communities. The fact that they’ve chosen to become part of our
franchise is proof of our solid reputation and a point in which we take great pride.”
For additional testimonials; facts vs. fiction; and other information please visit www.JDBFacts.com.
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Editors: For interviews, contact Sanda Pecina (202-367-1622, specina@akerpartners.com)
or Heather Gerhard (202-789-2424, hgerhard@akerpartners.com.)
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For more information, contact Sanda Pecina (202-367-1622, specina@akerpartners.com.)
J.D. Byrider Headquartered in Carmel, IN, outside Indianapolis, J.D. Byrider was founded in 1989. Its original mission was to
serve customers with special financing needs who were routinely ignored by other dealers, and to ensure that they receive the same
quality service in every Byrider dealership. Today, some 700,000 vehicles later, daily monitoring by each dealership shows an average
customer satisfaction rating of 95 percent. There are franchisee- and company-owned J.D. Byrider dealerships in 30 states. More than
5,000 people—many of them repeat customers or referrals—trust Byrider with their business every month. Visit www.jdbfacts.com
or www.jdbyrider.com.
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