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Byrider is back in Lima

Originally published by Mackenzi Klemann on Limaohio.com LIMA — Byrider has reopened its Elida Road dealership after a years-long hiatus. The buy here, pay here used car dealership, which formally reopened Sept. 30, has dropped the JD from its name and rebranded as Byrider as the corporate chain seeks a friendlier image. While the Lima…

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Rebranding For J.D. Byrider, A Giant Among Buy Here, Pay Here Auto Dealerships

Originally published by Jim Henry on Forbes.com. J.D. Byrider, a chain of so-called “buy-here, pay-here” used-car dealerships that cater to customers with risky, subprime credit histories or no credit history, is rebranding itself beginning this week, to encourage a more customer-friendly image and to signal improvements aimed at friendlier and faster customer handling, especially online.…

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