Rebranding For J.D. Byrider, A Giant Among Buy Here, Pay Here Auto Dealerships

Originally published by Jim Henry on Forbes.com. J.D. Byrider, a chain of so-called “buy-here, pay-here” used-car dealerships that cater to customers with risky, subprime credit histories or no credit history, is rebranding itself beginning this week, to encourage a more customer-friendly image and to signal improvements aimed at friendlier and faster customer handling, especially online.…

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